Markets › Madison
Yearly benchmarkMoves monthlyMoves weeklyNews daily
Madison WI
Current market read
Landlord’s market
ConditionFirm
The yearly data still reads a landlord's market, but the faster monthly signals are easing.
From public data. The situation now, not a forecast.
Renter Google searchabout 1,300 searches in July 2026 · HousesSee read →
Renter Google Search InterestGoogle · monthly
About 1,300 searches in July 2026, for Madison on its own
What renters Google mostHousesSee all →Attention, not a verdict. Google searches for apartments to rent.
Momentum · which way it's movingRENT + JOBS · UPDATED MONTHLY
Cooling
Easing lately, job growth has cooled, as of Aug 2026.
VacancyCENSUS · 2024
Share of rentals sitting empty. Yearly Census backdrop, not what sets the condition.
Asking rentZILLOW · MONTHLY
+2.1%
▲ Year over year
SEP ’24AUG ’26
Census 2024: +7.6% · US avg +5.2%
Median rentCENSUS · 2024
$1,437/mo
Typical rent, 2024 yearly count
In the news · MadisonNEWS · DAILY
Latest local coverage, 3 weeks ago.● softer● neutral● firmer
New affordable housing law has something for 'everybody,' expert saysMadison churches becoming housing, community spaces as religion shiftsPotential housing redevelopment on Madison's west side sparks concernView all 4 Madison news →Demand vs supplyCENSUS + BLS
Moderate demand
DEMAND
Jobs-0.9%
Migration 2025+0.7/1k
SUPPLY
Permits 2025+26.4%
Vacancy 20243.7%
Rent vs buyFREDDIE MAC · WEEKLY
+$1,623/mo
Cheaper to rent than buying
rent $1,437 · own $3,060
$1,437RENT
$3,060OWN
Net migrationCENSUS · 2025
+0.7/1k
▲ Net inflow of residents
OUTFLOWINFLOW
Census · BLS · FRED · Zillow · news
For information only. Not investment advice. AI-written summaries can make mistakes.