About MetroSgnl
The intelligence layer between public data and operator decisions.
MetroSgnl was born out of a frustration most multifamily professionals know well. The data to make smart market decisions is publicly available: rent trends, vacancy rates, job growth, supply pipeline, market activity, migration patterns.
Pulling it together from multiple sources on different update schedules, and turning it into something you can actually act on, takes hours every week. Most operators either skip it entirely or pay for enterprise research platforms built for institutional teams, not the people actually doing deals.
We built MetroSgnl to close that gap. One condition and one direction per market, read fresh every morning from public data, with AI explanations in plain English. Every figure is labelled with how often its source updates, so you always know how fresh it is.
How it works
Multiple data signals. One platform.
Daily
- ·The read is recomputed across the major US metros
- ·AI commentary on what changed
- ·10-year Treasury yield via FRED
- ·Multifamily news ingestion
Weekly
- ·Personalised watchlist email to Pro subscribers
- ·Mortgage rates and rent-vs-buy
Monthly / Yearly
- ·Monthly: asking rent (Zillow ZORI) and jobs (BLS)
- ·Yearly: vacancy, building permits, and migration (US Census)
Data sources
The most widely cited rent index, tracking observed asking rent across thousands of properties. One of the two fast movers behind the direction.
The Bureau of Labor Statistics State and Area Employment series, the definitive employment source used by economists and housing analysts.
Vacancy, building permits, and net migration. The standing yearly backdrop behind the condition; shown as dated snapshots, never as live movement.
Days on market and listing volume, a read on buyer and renter activity.
The 10-year Treasury yield and initial jobless claims, the national rate backdrop.
Multifamily news ingested and tagged by metro. Headlines shown per market.
Who uses it
Built for anyone making decisions in multifamily.
Operators
Keep a live read on the markets where you own or manage assets. The daily read gives you each market's condition and its heating or cooling direction. The personalised Monday email covers only your watchlist markets.
Investors
Filter and prioritise acquisition markets from live public data, not quarterly reports. See which of the tracked metros are tightest right now, how the fast signals have moved over 12 months, and where the news and the read differ.
Brokers
Add data credibility to client conversations and offering memorandums. A sourced market read, the condition, the direction, and the figures behind them, is a defensible, compelling claim. The Market Report writes a full market context section for any OM in under 60 seconds.
Developers
Validate site selection with current data. The yearly supply and migration figures set the standing backdrop, from tight to loose, alongside the fast monthly rent and jobs signals, each shown with its source and vintage.
Property managers
Evaluate which markets to expand operations into. Each market's condition and direction show where it is heating and where it is cooling, read fresh every morning.
Pricing
Enterprise intelligence. Not enterprise pricing.
Enterprise market research platforms cost tens of thousands per year and are built for institutional teams with dedicated research staff. The underlying data is largely the same publicly available data we use. MetroSgnl Pro is $39/month, accessible to any operator, investor, broker, developer, or property manager who wants the same quality of intelligence without the enterprise contract.
$39/month · cancel anytime · free tier always available
FAQ