Durham renter Google search

Google · monthly

How renters look for a place here: how much, what, when, and what it costs to reach them.

Renter search demand FREE

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5 in 10

renters searching in Durham want a house, not an apartment

480

searches in July

$4.19

to reach one renter, 99% above average

121%

swing between its busiest and quietest month

Luxury apts

rising fastest in the mix

Updated 10 September 2026 · next update 5 October · Google Ads Keyword Planner

Google rental searches, last 12 months

avg 56

JUL '25JUN '25

This is Google search volume, not a count of renters. Google search volume for rentals has fallen nationally since 2025, in markets of every size, so a falling line here does not by itself mean fewer people want to rent in sample. Read it for the shape within the year.

What renters want

Studios40%

1-bed18%

Luxury apts15%

Houses15%

Cheap12%

▲ Luxury apartments rising fastest

When renters search

52k

55k

60k

64k

68k

72k

74k

70k

64k

58k

53k

50k

Rental search is seasonal in almost every US market, busiest in summer. These bars are this market's own months.

What it costs to reach a renter

$1.18per Google click

51% below the ~$2.40 national average · competition MEDIUM

cheapest metropriciest metro

Included in Pro · one plan

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The 12-month search trend line

Full mix of what they want, and what's rising

Cost to reach renters vs every other market

Alerts when your markets move, plus PDF and CSV

This is part of Pro, not a separate plan. The same $39/month also unlocks the market condition history, commentary and the assistant, and export across every market.

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Google searches for apartments to rent, updated monthly. A demand-side signal, attention not a verdict.

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