Markets › Columbia
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Columbia SC
Current market read
Balanced market
ConditionBalanced
Balanced on the yearly data, and steady on the recent monthly signals.
From public data. The situation now, not a forecast.
Renter Google searchabout 1,300 searches in July 2026 · HousesSee read →
Renter Google Search InterestGoogle · monthly
About 1,300 searches in July 2026, for Columbia on its own
What renters Google mostHousesSee all →Attention, not a verdict. Google searches for apartments to rent.
Momentum · which way it's movingRENT + JOBS · UPDATED MONTHLY
Stable
Holding steady this month, no signal is pulling hard either way.
VacancyCENSUS · 2024
Share of rentals sitting empty. Yearly Census backdrop, not what sets the condition.
Asking rentZILLOW · MONTHLY
+0.6%
▲ Year over year
SEP ’24AUG ’26
Census 2024: +7.5% · US avg +5.2%
Median rentCENSUS · 2024
$1,257/mo
Typical rent, 2024 yearly count
In the news · ColumbiaNEWS · DAILY
Latest local coverage, 1 week ago.● softer● neutral● firmer
$1M+ listings on Lake Murray, in Forest Acres; multifamily building boom in downtown ColumbiaColumbia Housing to open Hammond Village waiting list for 3 daysDemand vs supplyCENSUS + BLS
Moderate demand
DEMAND
Jobs+0.9%
Migration 2025+6.61/1k
SUPPLY
Permits 2025-21.2%
Vacancy 20245.4%
Rent vs buyFREDDIE MAC · WEEKLY
+$734/mo
Cheaper to rent than buying
rent $1,257 · own $1,991
$1,257RENT
$1,991OWN
Net migrationCENSUS · 2025
+6.61/1k
▲ Net inflow of residents
OUTFLOWINFLOW
Census · BLS · FRED · Zillow · news
For information only. Not investment advice. AI-written summaries can make mistakes.